CAT's presence in and around Peoria is amazing. Peoria is a city of about 115,000 with close to 400,000 in the metropolitan area. Caterpillar employs around 15,000 in the area. We noticed some of the largest manufacturing facilities that I have ever seen. No matter where you go in the area, you find a Caterpillar sign.
In the 1950s and '60s Peoria was utilized my many companies as an ideal test market because of its demographics and media-isolation. There was little bleed-over into Chicago and St. Louis from ads run on Peoria Television and in Peoria newspapers.
But besides these two interesting characteristics, I wanted a chance to see the giant woman.
Yes, Vanna Whitewall, the Uniroyal Gal!
She normally wears only a bikini, but when modesty dictates, (For instance when she is accused of causing a distracted-driving traffic accident) she is equipped with a snap-on skirt and blouse. She was part of a Uniroyal advertising campaign in the 1960's and only a few remain. This copy in Peoria is perhaps the best known.
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